Following tax season, accountants, bookkeepers and tax professionals shift their focus to collecting accounts receivable (AR) to ensure they get paid for the work they’ve completed. But, many accountants, bookkeepers and tax professionals struggle when it comes to managing and collecting client payments.
According to Ignition’s "2022 State of Client Engagement" report, 31% of invoices on average are paid late, and 94% of accountants and bookkeepers say they need to chase clients for late payments.
So, how can firm owners build or transition their business to have zero AR?
Ignition has created a proven framework with advice from industry experts to help solve the problem of outstanding receivables, improve cash flow and increase profitability. By following three steps, accountants, bookkeepers and tax professionals can have peace of mind they will be paid on time.
Step 1: Identify the root causes of outstanding receivables
There are a number of fundamental issues that result in outstanding receivables. These include unclear and inconsistent communication around billing schedules, ineffective billing practices, a lack of detailed invoices, and not leveraging technology to automate tedious processes like billing and managing invoices. Identifying these issues is key to resolving AR.
Jennie Moore, founder of Moore Details and Partnerships Manager at Ignition, says another root cause of the problem is that accounting and tax professionals are not talking to their clients. “We’re all very good at parenting and training dogs, but sometimes we’re not good at having that conversation with our clients. We’re building accounts receivable by simply not talking.”
One way to diagnose AR is referred to as, “The Two Cs: Communication and Cadence.” The tone and frequency of communication with clients is an essential first step in the process. Perfecting the two Cs at the onset of working with a client will lead to a trustworthy and positive relationship, ultimately improving the bottom line.
Additional tips that can improve cash flow include:
- Taking client payment details upfront as part of your proposal
- Invoicing promptly
- Establishing clear payment terms
- Charging for out-of-scope requests
- Ongoing engagement letters to provide clarity on scope
These straightforward steps can help you maximize revenue streams almost immediately.
Step 2: Rethink your billing model
Ignition’s proven framework also encourages accounting, bookkeepers and tax professionals to rethink their billing processes and move to a recurring model. By setting up recurring billing, clients will be billed at regular intervals for ongoing services, rather than by hour or per-project.
The benefits for practices include a more predictable cash flow and reduced risk of delinquent accounts. For clients, this ensures a predictable billing cycle and ongoing access to services.
Moore says it looks at airplane flights, and there are different rates depending on different times. "Why don’t they just charge the same amount? Because value is subjective—depending on the time, the type of seat, the airline, the airport. So accounting professionals need to start getting over that mindset first.”
By identifying what your clients value most and how you can display your value, means embracing a new mindset when it comes to billing.
Step 3: Stop the bleeding and move to upfront payments
To move to a zero AR practice, accountants, bookkeepers and tax professionals need to be ready for change—stop delaying invoicing and start billing and getting paid for all your work. For example, tools like Ignition help you collect client payment details upfront in your proposal and then automate billing and payment collection.
Marie Phillips, founder of Connect Accounting, which uses Ignition for upfront payments, says the firm has zero accounts receivables. "[There are] literally none. I used to have to chase people. Now, we charge our clients the first of the month. It’s automatically withdrawn from their bank account or from their credit card account.”
Another option is to use retainers, where clients pay a set amount on a regular basis for a certain amount of time.
A more successful future
By setting clear client expectations on payment terms, maintaining a steady cadence of communication, moving to upfront payments, rethinking billing models, and embracing technology to automate billing as well as managing invoicing, accountants, bookkeepers and tax professionals can pave the way to become a zero AR business.
Sean M. Duncan, CPA, and founder of SMD Consulting & Accounting LLC says, "We used to have over $100K of accounts receivable every month, but after 12 months of using Ignition, that number went down to zero."
Matt Kanas is Managing Director at Ignition, North America.
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