Average Revenue Per User (ARPU): Definition and How to Calculate
Billing Platform
MARCH 1, 2025
A key performance indicator (KPI), average revenue per user (ARPU) measures the revenue generated per user/customer over a specific period of time. This metric has many uses, from helping organizations assess how well they are monetizing their user base through providing business performance comparisons across customer segments and competitors to helping businesses determine pricing, subscription models, and upselling strategies.
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