Scaling the Adopt a Small Business program
Intuit
MAY 8, 2023
Customer obsession has always been one of Intuit’s core values. While Intuit prides itself on creating innovative products and services, our touchpoints leave us with a partial view of the real-life challenges small businesses face. In April 2019, the Adopt a Small Business program began. In this program, small groups of Intuit employees volunteer to adopt a QuickBooks and/or Mailchimp customer for two months, getting to know the ups and downs of running a small business while using our products
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